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IN-COSMETICS DIGITAL EFFORT CONNECTS INDUSTRY

IN-COSMETICS’ DIGITAL EFFORT CONNECTS INDUSTRY

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By: TOM BRANNA

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UNITED KINGDOM: In-Cosmetics has enhanced its digital presence through an integrated social networking campaign. LinkedIn, Twitter, the company’s own blog site and brand new digital tool, Connect, will not only help to build the show’s reputation but will also improve awareness of the event among visitors and exhibitors for the event, which will be held March 29-31, 2011 in Milan. The aim of the LinkedIn group (www.in-cosmetics.com/linkedin) is to facilitate communication and ideas sharing betw...

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